dash design - Hospitality Design Firm
Award Winning Hospitality Design Firm


dashChat is dash design's 30-minute quarterly interview series hosted by David Ashen.  It is a platform to talk about topics of interest with noted brand development, design experts and other industry thought leaders.

David McCaslin Vasiliki Zannettis David Ashen Freepoint Hotel Design.JPG
Cheryl Beall David Ashen Retail Design.jpg
Lily Genis Hospitality Design Firm.jpg
David Ashen Stacy Rauen Hospitality Design Firm.jpg

Episode 3: The Story Behind Putting the Freepoint Hotel on the Map

David McCaslin, Executive Vice President of HHM Hospitality, will join David Ashen, our host and founder of dash design, and designer, Vasiliki Zannettis, to discuss the recently renovated Freepoint Hotel located in Cambridge, MA.


Episode 2: How to Craft Culture in Hospitality and Retail

David Ashen chats with Cheryl Beall, founder of Retail 101 International, about creating a lasting impression, what sets brands apart, and much more in this wide-ranging discussion.


dashChat Mini #1: Best Practices: How to Get in the Door to any Design Firm

dashChat© Mini is an abbreviated version of the original podcast called dashChat©. This segment, in under 10 minutes, will be hosted by Maritza Zapata, Director of Marketing for dash design, and her guest Lily Genis, dash design’s Material Specialist and Resource Librarian. Learn tips on what firms are looking for and what’s bringing a twinkle to Lily’s eye these days.


Episode 1: Brand Confusion in Hospitality

For our first episode, David chats with Stacy Shoemaker Rauen, the editor-in-chief of Hospitality Design, on brand confusion in hospitality. Among the topics they address: Are there too many brands in the industry today? Is this confusing the audience? Who are the industry mavericks, what are they doing, and what sets them apart? Lots to discuss – so, sit back, relax and listen.