Hotel Design in Cambridge, MA
The charge: renovate an existing Best Western property and transform it into a vibrant and approachable home base for a new brand and update the aesthetic to a new modern language that feels right and relevant for the tech and collegiate crowd visiting Cambridge.
A playful mix of raw and refined elements were delivered. Robust materials like warm woods and mixed metals with neutral tones and electric color accents are throughout. It is industrial chic with a memorable collegiate voice.