dash design - Hospitality Design Firm
Award Winning Hospitality Design Firm

Godiva at Macy's Herald Square

Retail Store Design in New York, NY

Building on the design concept that is quintessentially Godiva, an immersive destination was created for Macy’s Herald Square. This shop-in-shop serves as a ‘must experience’ for givers and self-indulgers.

A chocolate glass box communal seating area provides customers a little respite from their hectic day and serves as a beacon for shoppers to enjoy the freshness of Godiva chocolate, soft serve ice cream, and freshly dipped fruit, as well as a shop for their favorite gold box of assorted chocolates.

Products Displayed at Godiva Macy's Herald Square

Products Displayed at Godiva Macy's Herald Square

dash design created display fixtures throughout the shop-in-shop to encourage impulse purchases and to elevate the shopping experiences throughout the retail space.

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Photography by Richard Cadan

Photography by Richard Cadan